One of the most common questions we receive is whether or not a bookie needs to utilize betting software to run their business. The answer is absolutely. If you expect to compete with other bookies you need to ensure you can offer the same features. Sports bettors are used to technology nowadays and you’ll need betting software to retain your clients.
Benefits of Using Betting Software
Bettors expect to have their bets graded immediately after the result is final. The big PPH betting software providers also have other benefits such as clerks working 24/7 to ensure everything is automated for you, including grading wagers.
Plus, do you know how long it would take you each day to grade all of your clients bets? It takes a long time, especially once you begin to grow. You won’t have the time to focus on grading wagers or setting lines for every betting market. Bettors require the ability to bet on a wide range of sports and markets, which isn’t feasible if the process isn’t automated.
There are numerous other ways automation will help you out as a bookie. Your clients can open accounts instantly and securely. Privacy is important to bettors and most don’t want to have their betting history connected to their mobile phone number or email.
The leading betting software providers all generate automatic reports when requested. If you want to take a financial snapshot of your operation you can instantly with the dozens of reports available to you. You’ll be able to see player balances, credit limits, exposure (overall, by sport or by betting market), weekly/monthly reports and much more.
Trying to keep all of this data up to date using Excel or a similar program would take you hours upon hours every week. If you don’t have betting software to perform these tasks you’ll limit your growth in several ways. First off, maintaining balances, payouts, etc. takes too long for every client. Plus, spending time on these tasks takes marketing time away.
Betting software has come a long way in the last ten years. When you use betting software your clients will be able to wager on sports, but also gamble in an online casino and bet on horses in the racebook. Having more betting options for your players is a great way to increase your revenue per player and to retain your clients who expect these options.
The best betting software will also allow your players to bet 24/7 from anywhere. All of the top PPH shops are mobile accessible meaning your clients can access their accounts on their smartphone from anywhere in the world. Many bettors are busy individuals and won’t always have the time to get on a computer to place their bets.
In conclusion, you definitely need betting software to become a bookie. I’ve listed several of the main reasons why you need software to be a successful bookmaker. Keep in mind, there are numerous other benefits too, which we discuss further on this website. Attaining betting software is no longer expensive either, so you really don’t have a reason not to.
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