Do You Need Sports Betting Software?

One of the most common questions we receive is whether or not a bookie needs to utilize betting software to run their business. The answer is absolutely. If you expect to compete with other bookies you need to ensure you can offer the same features. Sports bettors are used to technology nowadays and you’ll need betting software to retain your clients.


Benefits of Using Betting Software


  • Automation

Bettors expect to have their bets graded immediately after the result is final. The big PPH betting software providers also have other benefits such as clerks working 24/7 to ensure everything is automated for you, including grading wagers.

Plus, do you know how long it would take you each day to grade all of your clients bets? It takes a long time, especially once you begin to grow. You won’t have the time to focus on grading wagers or setting lines for every betting market. Bettors require the ability to bet on a wide range of sports and markets, which isn’t feasible if the process isn’t automated.

There are numerous other ways automation will help you out as a bookie. Your clients can open accounts instantly and securely. Privacy is important to bettors and most don’t want to have their betting history connected to their mobile phone number or email.


  • Reports

The leading betting software providers all generate automatic reports when requested. If you want to take a financial snapshot of your operation you can instantly with the dozens of reports available to you. You’ll be able to see player balances, credit limits, exposure (overall, by sport or by betting market), weekly/monthly reports and much more.

Trying to keep all of this data up to date using Excel or a similar program would take you hours upon hours every week. If you don’t have betting software to perform these tasks you’ll limit your growth in several ways. First off, maintaining balances, payouts, etc. takes too long for every client. Plus, spending time on these tasks takes marketing time away.


  • Technology

Betting software has come a long way in the last ten years. When you use betting software your clients will be able to wager on sports, but also gamble in an online casino and bet on horses in the racebook. Having more betting options for your players is a great way to increase your revenue per player and to retain your clients who expect these options.


The best betting software will also allow your players to bet 24/7 from anywhere. All of the top PPH shops are mobile accessible meaning your clients can access their accounts on their smartphone from anywhere in the world. Many bettors are busy individuals and won’t always have the time to get on a computer to place their bets.


In conclusion, you definitely need betting software to become a bookie. I’ve listed several of the main reasons why you need software to be a successful bookmaker. Keep in mind, there are numerous other benefits too, which we discuss further on this website. Attaining betting software is no longer expensive either, so you really don’t have a reason not to.

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Liverpool vs Barcelona

It’s fight or flight time for Liverpool when they host Barcelona today in the second leg of the Champions League semi-finals down 3-0 in the aggregate. The English side has a money line of +105, making them favorites over the Spanish giants, who are at +210 with a draw set at +269.


Barcelona is actually coming off a 2-0 loss to Celta Vigo over the weekend. However, the Catalan club has already wrapped the La Liga championship, so it was a heavily rotated squad with Lionel Messi, Luis Suarez, and several others getting a rest. Prior to that, Barcelona had won five games in a row across all competitions, so their form isn’t an issue.


Meanwhile, Liverpool found themselves in a physical battle against Newcastle over the weekend. The Reds survived, winning 3-2 to keep their Premier League title hopes alive. However, they will have to refocus on Barcelona quickly while also keeping an eye toward Sunday’s Premier League finale against a tough Wolverhampton team.

Bloody and Beat Up

Sadly, Liverpool will be far from full strength for Tuesday’s clash with Barcelona. Roberto Firmino will miss the game due to a muscle injury that forced him to only be used as a sub during the first leg. Naby Keita is also unavailable after suffering a groin injury in the first leg against Barcelona. Most distressing is the status of Mohammed Salah, who left Saturday’s clash with Newcastle because of a head injury and is questionable at best to play Tuesday.


Assuming Salah misses the match, Liverpool will be down to only Sadio Mane from their three primary attacking players. That could open the door for Swiss international Xherdan Shaqiri to start after barely being used over the past few months. It could also force Divock Origi and Daniel Sturridge into action, which doesn’t necessarily favor Liverpool knowing they need at least three goals in 90 minutes to stay alive.

Time for Defense?

With the likes of Messi and Suarez, Barcelona is feared by opposing defenses, but the Spanish champions are likely to be on the defensive in this game. Despite Liverpool missing a few key players, the English side will be pressing high and try to go on the attack in hopes that an early goal or two can get the Anfield crowd behind them and give them a fighting chance in the second half. That could force Barcelona to make defense more of a priority than usual.


That being said, Liverpool actually had a slight advantage in the possession battle in the first leg, and the La Liga champs were able to keep them off the scoreboard. The duo of Messi and Suarez can also be deadly on the counterattack. Even with one of the best defensive sides in England, Liverpool conceded three goals in the first leg, and they could be even more vulnerable on the counter in the second leg.


Hollow Win

Even without Salah and Firmino, Liverpool is too dangerous on the attack not to find the back of the net in this game. However, Barcelona is smart enough to keep things organized at the back and now risk giving up three or more goals. Bet on Liverpool getting a 1-0 or 2-1 win but not doing enough to keep Barcelona from reaching the finals. We are really excited to bet on this match, and many others. If you are looking for a great spot to get this bet, and all the matches you want, make sure you check out one of the top pay per head bookie locations you will find. Head to Pay Per Head 247 and place a bet on this affair!